Written by harsha sheelam
Marketing in Covid-19
Byrut Business Solutions defines Marketing as “Marketing is to show your customers that you care and to ensure that the message reaches them clearly.” We list examples of how different brands have done their marketing in times of Covid-19. Hence, such a marketing technique is known as crisis marketing: marketing in the Covid-19 crisis.
The COVID-19 pandemic has proven to be one of the most drastic cases which have hit humans across the globe. In the wake of Covid-19, many people, communities, and organizations had taken a step ahead to contribute to society. Above all, educating the society about the dangers of the pandemic is very essential. Unfortunately, businesses and economies have greatly taken a fall against the pandemic but it wouldn’t be for too long. The businesses and economy will revive soon.
With India under an unlocked state
Many businesses have taken upon themselves to ensure that they show an act of care towards the customers.
Byrut- “Marketing: To show your customers that you care”. Here are examples of marketing in times of COVID-19, in other words, crisis marketing.
List of Companies
1. MakeMyTrip
MakeMyTrip- is an online travel aggregator company. It has introduced ‘MMT Assured and MySafety- Safe and Hygienic Stays’. This aims to help the customers to select the safest properties for their vacation stay. Moreover, the COVID-19 pandemic has given rise to two varied kinds of traveller: one who is afraid, others who are eagerly waiting for a getaway.
2. Headspace
Headspace is a company in the healthcare industry that specializes in meditation. Many people have spoken of mental issues, illnesses, and a ‘claustrophobic’ feeling settling in the minds during the pandemic. In order to relieve people of mental stress, the company did the best. They provided peaceful meditations to cope with stress. Additionally, a new tagline was introduced ‘Headspace is here for you’.
3. Gaana
Gaana, a commercial music streaming application had initiated “play music, save lives”. For every song played by a user, Gaana contributes to India’s Relief Fund.
4. Dettol
Dettol, a United Kingdom company by Reckitt Benckiser had started the #HandWashChallenge. Undoubtedly, there is a general interest in encouraging people to stay safe, simultaneously helps the brand’s marketing.
5. Lifebuoy
Lifebuoy is a Unilever brand that had also created the online campaign of #LifebuoyKarona. Majorly the brand wanted to motivate people to wash hands and spread the word, not germs.
Tagline Marketing
“Tagline defines a company and their ideas.”- Byrut
Here are a few more examples of marketing in times of covid-19, formerly known as crisis marketing.
Many companies have tried to focus on educating people. Definitely, various organizations have put a word out on the pandemic. They kept it interesting for society to understand and retain. For instance, they used taglines for marketing on social media and their website. To market on the basis of current situations is called as ‘piggyback marketing’.
Citi: The Citi never meets
Original: The Citi never sleeps
BMW: The Ultimate Stay-at-home Machine
Mountain Dew: Ghar Ke Andaar Jeet Hai
Original: Dar Ke Aage Jeet Hai
Intel: Stay Inside
KFC: It’s good or Finger Cleanin’ Good
Original: It’s Finger-Lickin’ good
LG: Lockdown’s Good
Original: Life’s Good
Garnier: Take Care. At home.
Original: Take Care
Nike: Just Stay In.
McDonald’s: I’m washing it.
Original: I’m Loving It
Nokia: Distancing People
Original: Connecting People
Britannia: Khao, par Ghar ke bahar na jao
Ford: Don’t Go further
Original: Go Further
Marketing is both online and offline. There are multiple ways to market a product or service. Additionally, marketing keeps your brand fresh and adaptive. The above examples are a part of the online campaigns of companies in accordance with crisis marketing.
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