6 lessons from film production company | Clean Slate Filmz | Byrut Hero

In brief: Clean Slate Filmz

The sibling duo had initiated this enterprise. Owing to providing a platform to actors, especially; the new talent. Likewise followed in, the movie NH10, released in 2015. Consequently, in a word, it was a ‘super hit’. Similarly, other movies, such as Phillauri and Pari made modestly at the box office. However, their cost of production stood low. Indeed, they made great margins.

Overall, the makers were constantly praised for their work. Specifically, the genre they had chosen made a mark. With this in mind, they ventured into web series with a cop drama titled Paatal Lok. Not to mention, it uniquely escaped the movie clutter, with vivid authenticity. 

By the way, Byrut’s favorite is the newest production, Bulbbul. A Netflix film released in June 2020. In this case, Clean Slate Filmz won the audience. Correspondingly, opened doors to great cinematography and storytelling. 

To put it differently, Byrut believes, “Creativity is shown through actions coupled with, the best portrayal.” For example, in Bulbbul was crafted in view of social grounds of feminism. Markedly, starring actors, Tripti Dimri, Avinash Tiwary, Rahul Bose, and others. Notably, their unique selling proposition was the visual effects. Other key points, were the music and performance. Furthermore, it has an unpredictable plot. 

Hence, this is the most compelling evidence. In addition, their freshness, newness, and diversity in content is amazing. For this reason, the movie buffs are all set to watch the new movie in development. The Purloined Millstone by E.A Sprechmann. 

Beyond a Film Production Company in India

Firstly, they empower artists & local communities in many ways. Additionally, they allow businesses to partner with them. Significantly, to showcase the products, places, services, and more.

Lesson: Decoding Marketing Strategies of a Film Production Company

• Innovative Hashtags for Social Media. Especially for their films, they have come up with hashtags. Likewise, ShashiWasThere for Phillauri and #HoliWithPari for Pari. Thereby, highlighting their creativity through the engagement of the followers.
• Customization. As has been noted, Clean Slate does it differently. Building curiosity with the marketing of a film.
• In contrast to popular belief: No promotion builds curiosity. Hereby, avoid unwanted publicity. For the most part, they withdraw from over-the-top promotions. Chiefly, believe that their product will deliver.
• Online Campaigns. Point often overlooked, the resources available. Clean Slate Filmz leveraged all their active resources. To emphasize this, they renamed posters and teasers as screamers. In essence, a wordplay. In accordance with this, Byrut believes in visual marketing. Thus proving, it lasts longer in the minds of the customers. To summarize: read more on visual marketing here. Clean Slate also intrigues the audience with posters. On the other hand, an offline campaign was conducted where they pranked the audience in the theatre. In particular, these tricks made the ‘noise’ on social media. Therefore, a converted virtual presence.
• Audience Engagement. In the event of Pari’s release, they sent out scary GIFS. Also, effectively replied to their followers on Twitter. 

By all means, visit Byrut’s Instagram Handle. Know more about audience engagement: Here.

Initially, Anushka Sharma in an interview stated on backing genuine talent. Altogether, at 25 she knew to provide a platform to raw individuals. The ones who wish to make their mark. Eventually, wishing to keep their foot in the business.

How to stay different as a film production company?

1. Firstly, keeping it fresh with new talent. For instance, Paatal Lok & Bulbbul.
2. Secondly, dynamic use of social media. In the event of, Pari.
3. Thirdly, unique stories portrayed. For example, Phillauri.
4. Lastly, highly versatile execution such as Bulbbul.